Sammy Hagar is adding craft beer to his portfolio of award-winning spirits with the establishment of Red Rocker Brewing Co. in Detroit. To promote the Red Rocker Lager, Sammy & The Circle will play a concert in the city where it’s brewed on October 23.

Hagar commented: “We created Red Rocker Lager to not only honor the fans but to also pay tribute to the soul of Detroit rock ‘n’ roll.”

Red Rocker Brewing Co. is based in historic Corktown, one of downtown Detroit’s oldest neighborhoods.